Author | CEO & Founder | Franchise AiQ™ | Multi-Location Digital Marketing Consultant | Former CEO & Founder of Signal Genesys™ SEO and Digital PR SaaS Platform | Recognized SEO Expert --- Lane Houk is a US Army veteran, trained as a combat medic and practical nurse. Today, he is a recognized expert in the marketing agency industry. Lane has specific authority and expertise in SEO for multi-location enterprises in the Google Ecosystem and is a Level 7 Local Guide. He is a frequent speaker at agency events on topics like Search Engine Optimization, Local/Maps Optimization for Businesses, and how to scale a digital marketing agency. As the Founder & CEO of Franchise AiQ™, an AI technology company, Lane assists franchisees and franchisors with leveraging and deploying proprietary AI technology in the franchise marketing and operations departments. Lane is also the co-founder of a proprietary web presence platform called Signal Genesys, a white-label Digital PR and SEO platform for agencies which he exited in 2024 with the purchase of Signal Genesys™ by Search Atlas.